Tags
Advertising, film, marketing, Morgan Spurlock, Pom Wonderful Presents: The Greatest Movie Ever Sold
Seeing as I am a Marketing major, this film was just what I needed to get energized about senior year.
Morgan Spurlock is at it again, proving to America that everything is not as it seems. Spurlock travels around the United States pitching the idea of a movie financed soley by advertisements. Some truth behind the process of advertising is revealed during the film, as well as the methodology behind ads.
One fascinating point made was that Sao Paolo, Brazil has banned outdoor advertisements in the city. That means cabs, billboards, buses, and buildings are blank. I didn’t realize how ad-heavy America is until the images of Sao Paolo were shown. So, how do they advertise to their customers? Has their customer base changed because of it? Well, you’re going to have to see the film to find out.
(Was this blog post one unsolicited plug for the film? Come to think of it, I think it was.)